First Book

Equal access to quality education for children in need

Celebrating Día

Día is a nationally recognized initiative that emphasizes the importance of literacy for all children, from all backgrounds, and creatively links them to the gift of reading.

First Book is proud to be teaming up with award-winning author, Pat Mora, to present the annual Estela and Raúl Mora Award to recognize outstanding schools or programs that celebrate Día (Children's Day, Book Day) as a way of connecting all children to bookjoy and promoting literacy all year round, culminating with Día celebrations in April.

Apply for the Mora Award

The 2017 Mora Award will be open for submission to members of the First Book network that host exceptional Día celebrations during April 2017. Register your Día event below to receive a notification when applications for the 2017 Mora Award are open. Submissions will be accepted from May 1st until June 30th, 2017. The winner and honor awards will be announced September 2017.

To learn more about previous winners and the Estela and Raúl Mora Award, please visit

While Día celebrations culminate in April, Día is a celebration that can take place every day, with all children, speaking all different languages, reading all kinds of children’s books. Here are resources that can help you prepare for Día all-year-round.

Shop for resources for your Día celebration

Free downloadable Día planning resource

Fundraise for your Día celebration

Estela and Raúl Mora Award

First Book will accept applications from 5/1/17 - 6/30/17. Sign up above to receive notification when you can apply. To learn more about previous winners and the Estela and Raúl Mora Award, please visit

The Estela and Raúl Mora Award was established by author and poet Pat Mora and her siblings in honor of their parents and to promote Children's Day, Book Day/El día de niños, el día de loslibros. In 2017 the Mora Award will be a $1,000 First Book Marketplace credit and a plaque to be displayed in a public area by the winning institution, plus two honor awards of $500 in First Book Marketplace credits. 

Application Guidelines

2016 December Lightbox