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Press Release

Global Lifestyle Brand AERIN Partners With Nonprofit Social Enterprise First Book

NEW YORK, May 2013 – An avid believer in the importance of education, AERIN is thrilled to announce its partnership with First Book, a distinguished nonprofit social enterprise. As a passionate reader—first as a child and now as a mother—AERIN's founder Aerin Lauder feels a personal connection with First Book's mission: to end knowledge poverty by ensuring children in need have access to new books and quality learning resources.

"I have always loved books, and as a mother I wanted to share my passion for reading with my children," says Lauder. "I was lucky to have books growing up, but for many children getting access to books isn’t easy. First Book understands how crucial books and reading are to a child’s life."

“AERIN’s passion for educational equity makes them an ideal partner for First Book,” says Kyle Zimmer, president and CEO of First Book. “With their support, we’ll be able to provide more high-quality books and educational resources that will transform children's lives.”

A dedicated philanthropist, Lauder is excited for AERIN to partner with First Book and garner new support for its cause. As part of their efforts to raise funds and awareness for First Book, AERIN will be donating a portion of the proceeds from special products to the organization.

As a result of AERIN’s initial contribution, First Book is able to provide 100,000 new, high-quality books to children in need in the Los Angeles area. The distribution will take place in late May of 2013.

About First Book
First Book is a nonprofit social enterprise that has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.

AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the belief that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. Deeply influenced by art, travel, fashion, and design, Aerin's own lifestyle serves as the brand's inspirational jumping-off point. Classic, but always with a modern point of view, each piece creates a sense of ease and refinement and is designed to make life more beautiful.

For press information, please contact 
Caroline Curtis, HL Group, 212-529-5533 ext.24300, This email address is being protected from spambots. You need JavaScript enabled to view it.
Caroline Madden, HL Group, 212-529-5533 ext.20500, This email address is being protected from spambots. You need JavaScript enabled to view it.
Brian Minter, First Book, 202-639-0115, This email address is being protected from spambots. You need JavaScript enabled to view it.