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Press Release

HOLIDAY GIVING: New Books for Kids in Need

Disney to Match Holiday Donations to Nonprofit First Book


WASHINGTON, Dec. 14, 2012 -- You can give the gift of reading to kids in need this holiday season by donating to First Book, a nonprofit that provides brand-new, high-quality books to schools and programs serving children from low-income families across the country.

Every $2.50 donation provides a brand-new book to a child in need. Click here to donate.

This year, the impact from every donation will be tripled, thanks to a matching offer from Disney, First Book announced today. For every $2.50 donated between now and the end of the month, Disney will provide two additional new books.

"There's no greater gift you can give a child than the wonderful books they need to become a strong reader," said Kyle Zimmer, president and CEO of First Book. "And that gift will be so much more powerful this year, thanks to our friends at Disney, who have stepped up to make sure that the holidays are merry and bright for thousands of kids in need."

First Book works with a national network of over 42,000 local schools and community programs that serve children from low-income families.

Click here to donate to First Book today.