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Demand Media Donates Nearly 13,000 New Books to First Book

'Write for a Cause' Campaign Provides Much-Needed Resources to Children in Need

WASHINGTON,  April 26, 2011 -- First Book, the award-winning nonprofit that has provided more than 80 million books to children in need, again partnered with Demand Media to donate 12,715 new books to children in need through the Write for a Cause program.

"We're so grateful to Demand Media and to all the writers and editors that make the extra effort to help get books to the schools and programs that serve these kids," said Kyle Zimmer, president and CEO of First Book. "We know we can count on the Demand Media community for support throughout the year, and so can the children in our network."

This is the fifth time that Demand Media has invited its community of professional writers and editors to participate in its Write for a Cause campaign. During the campaign period, Demand Media donates one book for every eight online articles created by its team of writers and editors. In total, Demand Media has donated nearly 75,000 books to children in need.

"The team at Demand Media is committed to addressing the childhood literacy problem," said Stewart Marlborough, general manager of Demand Media Studios. "This donation works toward ensuring that children everywhere have the tools and resources they need as they learn to read."

"Thank you for the book," wrote Rachel, a student at Batesburg-Leesville Elementary School in Batesburg-Leesville, S.C. "That book was good. Can you give us another book? We need to read all the time so we can get smarter."

About First Book

First Book has distributed more than 80 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit us online or follow our latest news on Facebook and Twitter.

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading online media company that informs, entertains and connects millions of people every day.  Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share.  Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit:  http://www.demandmedia.com.