A recognized leader in the field of social enterprise, First Book works closely with its network of corporate partners to consistently develop new ways to use private sector strategies for the public good. First Book's award-winning cause-related marketing campaigns are as diverse as our partners and are recognized as the best in the business. Combining the power of First Book's print, online, and retail partnerships with the ability to host localized events in more than 300 markets, First Book is able to design and execute multi-dimensional campaigns that drive traffic, increase sales, and build brand awareness for First Book's partners while raising money to buy new books for children from low-income families. By leveraging the effectiveness of its proven model, First Book also builds and supports its Advisory Board network, and raises funds for the distribution of millions of new books each year.
If you would like more information about First Book's cause-based marketing campaigns or are interested in becoming a corporate partner, please contact First Book at (202) 393-1222 or staff@firstbook.org.
Some of Our Recent Cause-Based Marketing Campaigns
First Book Speed Read Challenge. In 2004 and 2005, First Book teamed up Lowe’s and Verizon to host several First Book Speed Read™ Challenge events in locations around the country. A First Book Speed Read is a playful community event that challenges participants to read as many words as possible from a children’s book in just 15 seconds. Lowe’s presented kick-off Speed Read events at Lowe’s stores across the country and Verizon presented a celebrity Speed Read event in Los Angeles. For every word read, First Book and the presenting sponsor donated one book to a local literacy program serving children from low-income families. In 2005, First Book Speed Read delivered more than 120,000 books to kids, thanks to the generosity of Lowe's and Verizon.
Disney DVD Challenge. First Book issued a special challenge in celebration of the importance of early learning and the release of two new titles in the Disney Learning Adventures Series: Mickey’s Around the World in 80 Days and Mickey and the Beanstalk. The series is a well-known preschool learning tool that combines beloved children’s characters with learning fundamentals to create preschool fun and adventure. To honor these wonderful new titles, First Book called upon selected news personalities across the country, challenging them to spin a globe on air and say “hello” and “goodbye” in a foreign language of their choice to help us reach every child who needs our help.
Cheerios’ Spoonfuls of Stories. Now entering its fourth year, the Spoonfuls of Stories initiative, has set a new standard for corporate leadership. Each year, Cheerios has provided free children's books packed inside more than five million boxes of Cheerios cereal and has made a generous donation to First Book. During the Spoonfuls of Stories campaign each year, specially marked Cheerios boxes include one of five children's favorites. In addition, the boxes feature information about First Book and a donation form.
The Cat in the Hat Challenge. In celebration of the magic of Dr. Seuss and the release of the Dr. Seuss’ Cat in the Hat movie, Universal Pictures and First Book created the Dr. Seuss’ The Cat in the Hat/First Book Challenge. Television news anchors and reporters across the country were challenged to wear the Cat in the Hat's signature red and white striped stove pipe hat on the air to help spread the message about the importance of literacy. For every station that agreed to wear the hat during the challenge, First Book made a donation of 5,000 new Random House children's books to a program of the stations’ choice that served children in need.
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