A recognized leader in the field of social enterprise, First Book works closely with its network of corporate partners to develop new ways to use private sector strategies for the public good.
First Book customizes partnerships to meet our corporate partners’ goals and provide new books and educational resources to children from low-income families. From award-winning cause-marketing campaigns to employee engagement programs and media-friendly events, First Book can help distinguish a company’s brand and energize consumers and employees about an organization’s support of literacy and children’s education.
KPMG and First Book have created KPMG's Family for Literacy - a unique employee engagement program featuring volunteer opportunities, book distributions, celebration events and fundraising efforts that provide books for First Book programs in KPMG communities. Since 2007, KPMG employees, spouses, families, interns and retirees have come together to provide 1.5 million new books to children in need.
In 2008, Target launched School Library Makeovers in partnership with First Book. We have since distributed more than 415,000 new books to children in need at 3,000 schools nationwide. In fall 2010, Target Read With MeSM reaffirmed Target's commitment to education by distributing one million books with First Book and pledging a total of $1 billion to education efforts by 2015.
Cheerios® and First Book share the belief that reading is a key building block for learning and life. Since 2003, the Cheerios Spoonfuls of Stories®, and now Cheer On Reading®, program has given away more than 78 million books inside Cheerios boxes and donated more than $4.4 million to First Book to help put books in the hands of children from low-income families. In spring 2013, Cheerios and First Book expanded Cheer On Reading® to older kids for the first time in the history of the program, by including chapter books in specially marked boxes of Honey Nut Cheerios®.
Molina Healthcare, Inc.
Molina Healthcare, Inc., a FORTUNE 500 company that provides managed health care services to beneficiaries of Medicaid and Medicare programs, has a legacy of giving back to its communities to promote the health and well-being of low-income families. Together, First Book and Molina have provided hundreds of thousands of books to children in need across the country. Through Helping Hands, the company’s volunteer program, Molina employees have also taken an active role in the distribution of the donated books across the 11 states in which Molina operates as well as in the primary care clinics where Molina provides care for low-income families. Molina Healthcare, Inc., continues to provide substantial logistical and financial assistance to First Book in pursuit of its mission to reach all children in need.
Barclays and First Book have distributed more than 50,000 new books – including customized editions of titles focused on financial literacy – to programs in the New York metropolitan region through employee reading parties and the First Book Marketplace.
Working with AERIN, a global luxury lifestyle brand founded by Aerin Lauder, First Book has provided thousands of books to children in need. The AERIN brand’s commitment to education and literacy is grounded in Aerin’s own love of books and passion for reading. Together, we will transform thousands of lives through our ongoing partnership.
To meet the challenge of creating a stronger workforce for the future and inspiring kids to enjoy math, the American Fuel & Petrochemical Manufacturers (AFPM) has partnered with First Book to offer a collection of books that focuses on one of the core components of STEM education – mathematics.
Since 2002, Build-A-Bear Workshop has supported literacy and education by donating a percentage of proceeds to First Book and encouraging its young guests to read through Bearemy's Book Club.
CBS EcoMedia works across the USA to fund literacy campaigns with First Book by harnessing the power of advertising dollars and channeling it into tangible, measurable social change.
C&S Wholesale Grocers
Through C&S'sFood for the Body, Food for the Mind initiative, First Book has registered hundreds of schools and community-based programs serving children from low-income families and provided over 200,000 books to C&S communities nationwide.
Since 2009, customers at dd's DISCOUNTS stores nationwide donated over $800,000 to provide children at schools and programs in low-income communities with new books during the back-to-school season.
Domtar and First Book have partnered together to provide thousands of free books to classrooms nationwide, register new groups in Domtar-based communities, and further a joint commitment to environmental sustainability.
General Motors Foundation
The General Motors Foundation supports First Book’s mission of ensuring all kids become strong readers from the start. Through this partnership, approximately 25,000 books have been distributed to children in Southeast Michigan to promote literacy and early childhood education.
GoDaddy is partnering with First Book to deliver thousands of custom-branded books about Internet safety to children in communities around the country.
Groupon’s Grassroots program raises funds to provide books to hundred of schools and programs nationwide since 2012.
JetBlue and First Book help kids’ imaginations take flight. Together, JetBlue and First Book have distributed over 200,000 new books to low-income children in the cities JetBlue serves.
Lockheed Martin partners with First Book to make educational materials focused on science, technology, engineering and math (STEM) available to schools and programs that serve low-income communities. In 2010, Lockheed Martin supported the launch of the first-ever STEM content section on the First Book Marketplace and provided downloadable STEM materials for educators in the First Book network.
Love Child Organics
Love Child Organics is committed to giving children a great start in life, by producing nutritious and organic food, and making a contribution to First Book for every product sold. $0.01 is donated to First Book for each Love Child Organics’ product purchased from May 1, 2014 to April 30, 2015, with a guaranteed contribution of $25,000.
Pi Beta Phi
Since 2007, the women of Pi Beta Phi have deconstrated their commitment to literacy by donating more than 2 million books to children in need through First Book. Collegiate chapters and alumnae clubs in both the United States and Canada fundraise year-round through letter campaigns and First Book Speed Read™ contests. In 2010, Pi Beta Phi and First Book launched the Local Literacy Initiative, a program that allows alumnae clubs to directly provide new books to schools and programs in their own communities.
Tata and First Book partner each year to host a series of reading events in markets where Tata group companies operate. Employees read with local students and provide more than 40,000 books annually.
In 2011, TD Bank, the TD Charitable Foundation and First Book launched the Banking On Books program to provide new books to schools and programs that serve children in need in TD communities. TD Bank employees from Maine to Florida have generously donated their time to provide children with financial literacy education and new books to call their own.
Zulily, Random House, and First Book are partnering on a Grinchmas holiday promotion that allows Zulily customers to provide beloved Dr. Seuss books to children in need through First Book. Random House is donating an additional 10,000 books to First Book in conjunction with this promotion.