A recognized leader in the field of social enterprise, First Book works closely with its network of corporate partners to develop new ways to use private sector strategies for the public good.
First Book customizes partnerships to meet our corporate partners’ goals and provide new books and educational resources to children from low-income families. From award-winning cause-marketing campaigns to employee engagement programs and media-friendly events, First Book can help distinguish a company’s brand and energize consumers and employees about an organization’s support of literacy and children’s education.
KPMG and First Book have created KPMG's Family for Literacy - a unique employee engagement program featuring volunteer opportunities, book distributions, celebration events and fundraising efforts that provide books for First Book programs in KPMG communities. Since 2007, KPMG employees, spouses, families, interns and retirees have come together to provide 1.5 million new books to children in need.
In 2008, Target launched School Library Makeovers in partnership with First Book. We have since distributed more than 415,000 new books to children in need at 3,000 schools nationwide. In fall 2010, Target Read With MeSM reaffirmed Target's commitment to education by distributing one million books with First Book and pledging a total of $1 billion to education efforts by 2015.
Cheerios® and First Book share the belief that reading is a key building block for learning and life. Since 2001, the Cheerios Spoonfuls of Stories® program has given away more than 70 million books inside Cheerios boxes and donated more than $4.1 million to First Book to help put books in the hands of children from low-income families. In spring 2013, Cheerios and First Book expanded Spoonfuls of Stories® to older kids for the first time in the history of the 11-year program by including chapter books in specially marked boxes of Honey Nut Cheerios®.
Barclays and First Book have distributed more than 50,000 new books – including customized editions of titles focused on financial literacy – to programs in the New York metropolitan region through employee reading parties and the First Book Marketplace.
Since 2002, Build-A-Bear Workshop has supported literacy and education by donating a percentage of proceeds to First Book and encouraging its young guests to read through Bearemy's Book Club.
Borders celebrated the 2010 holiday season and their commitment to programs that foster literacy by partnering with First Book and Build-A-Bear to bring new books and plush toys to children in need nationwide.
C&S Wholesale Grocers
Through C&S'sFood for the Body, Food for the Mind initiative, First Book has registered hundreds of schools and community-based programs serving children from low-income families and provided over 200,000 books to C&S communities nationwide.
In 2009 and 2010, customers at dd's DISCOUNTS stores nationwide donated nearly $150,000 to provide children at schools and programs in low-income communities with new books during the back-to-school season.
Demand Media Studios
The freelance contributors of Demand Media Studios "Write for a Cause" several times each year, triggering book donations through First Book with every article that they submit for publication.
Domtar and First Book have partnered together to provide thousands of free books to classrooms nationwide, register new groups in Domtar-based communities, and further a joint commitment to environmental sustainability.
General Motors Foundation
The General Motors Foundation supports First Book’s mission of ensuring all kids become strong readers from the start. Through this partnership, approximately 25,000 books have been distributed to children in Southeast Michigan to promote literacy and early childhood education.
Groupon’s Grassroots program helped raise funds to provide books to 158 schools and programs in 40 states throughout 2012.
Lockheed Martin partners with First Book to make educational materials focused on science, technology, engineering and math (STEM) available to schools and programs that serve low-income communities. In 2010, Lockheed Martin supported the launch of the first-ever STEM content section on the First Book Marketplace and provided downloadable STEM materials for educators in the First Book network.
Pi Beta Phi
Since 2007, the women of Pi Beta Phi have demonstrated their commitment to literacy by donating more than 2 million books to children in need through First Book. Collegiate chapters and alumnae clubs in both the United States and Canada fundraise year-round through letter campaigns and First Book Speed Read™ contests. In 2010, Pi Beta Phi and First Book launched the Local Literacy Initiative, a program that allows alumnae clubs to directly provide new books to schools and programs in their own communities.
Tata and First Book partner each year to host a series of reading events in markets where Tata group companies operate. Employees read with local students and provide more than 40,000 books annually.
TD Charitable Foundation
In 2011, the TD Charitable Foundation and First Book launched the Banking on Books program to provide new books to 50 schools and programs that serve children in need in TD communities.
CBS EcoMedia works across the USA to fund literacy campaigns with First Book by harnessing the power of advertising dollars and channeling it into tangible, measurable social change.
JetBlue and First Book help kids’ imaginations take flight. Together, JetBlue and First Book have distributed over 200,000 new books to low-income children in the cities JetBlue serves.
Working with AERIN, a global luxury lifestyle brand founded by Aerin Lauder, First Book has provided thousands of books to children in need. The AERIN brand’s commitment to education and literacy is grounded in Aerin’s own love of books and passion for reading. Together, we will transform thousands of lives through our ongoing partnership.