Essential Duties and Responsibilities: The Vice President of Marketing will be a member of First Book’s Senior Team and will collaborate with its operating groups to create and implement an innovative and integrated marketing strategy that builds and distinguishes the First Book brand and enhances interaction with its diverse audiences: media, public and private stakeholders including corporate sector representatives, volunteers, supporters/donors, book recipient groups and staff. The VP will be responsible for:
- Developing and implementing First Book branding strategy; shaping media outreach strategies to promote First Book and its corporate partner and subsidiary program campaigns, including pitching story ideas, writing and editing press releases and media alerts, building and maintaining press relationships and developing systems for tracking and organizing relevant coverage
- Developing content for and providing input into the strategic direction of First Book’s Web site and online marketing initiatives, including social media
- Overseeing the content and design of e-newsletters and printed materials, both internal and external
- Supervising the Communications staff, as well as leading cross-departmental teams for specific projects and initiatives
- Managing marketing, communication, and public relation projects as needed
Ideal Candidate Profile: Ideal candidates will be highly skilled marketing professionals who are drawn to First Book’s mission and have a private sector head and a public sector heart. Applicants must be adept at addressing diverse audiences and needs -- from Board members to local programs that receive First Book resources. Specific requirements include:
- Proven experience in marketing leadership in at least two different organizations, preferably with experience in both the corporate and nonprofit sectors
- Track record of innovative, entrepreneurial activity in a public or private arena
- Proven management savvy with strong interpersonal skills
- Excellent written and verbal communication skills
- Excellent computer skills, including familiarity with a wide range of communication related software (Marketwire’s Media Hub, Meltwater News and CSRwire) and experience in working with Web sites and Internet based campaigns. Microsoft Word, Excel, and PowerPoint are used daily along with organizational database systems
- Must have an “in the trenches” mentality, ability to thrive in a fast-paced environment, and a collegial style
- Must exude passion, confidence, and integrity
- Bachelor’s degree required; MBA or Masters degree is desirable
TO APPLY: Candidates are invited to submit a resume and a cover letter to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. - please be sure to put Marketing VP in the subject line of your email. No phone calls please.