We are thrilled to announce that the Borders holiday giving campaign to benefit First Book raised more than one million dollars!
For the third year in a row, Borders and First Book teamed up during the holidays to launch a customer giving campaign that raised more than one million dollars through the generous donations of Borders customers. “Because of the success of our giving campaign this year,” said Borders Group Chief Marketing Officer Michael Tam, “thousands more children in low-income families will now have their first brand new book to read. We are happy to again unite with First Book in creating future passionate readers.”
“We are once again amazed and grateful for the incredible generosity of Borders and its customers during the 2007 holiday season,” said First Book President Kyle Zimmer. “Your contributions will allow children in need to experience the joy of reading and owning new books, often for the very first time. A recent note from a child we serve summed up the impact of your gifts best – ‘thank you for the book, I couldn’t get my nose out of it.’ Your commitment means a brighter future for millions of children.” Click to read more.
“Borders strives every day to create richer, more satisfying lives through knowledge and entertainment. We understand that books help shape and define us, that what people read is an integral part of who they are and who they aspire to be.
"That profound belief, coupled with our responsibility to community and the commitment to put books into the hands of children who otherwise wouldn't have them, led us to our ongoing alliance with First Book.”
- George L. Jones
President and Chief Executive Officer, Borders
A new book shouldn’t be a luxury for a child. Yet for those living in poverty, that is too often the case. Since 2005 Borders and First Book have raised more than $2.7 million to provide books to children in need. All of the As a result, thousands of children were given the chance to own their first new books.
